The most resilient player in fine wine

Despite global downturns, Italian wines continue to shine, with Tuscany leading the charge.

Welcome 👋

If you've been following the latest wine reports (including ours), you've likely noticed the downturn across major indices.  

But there's one standout player. 

Italy.  

The Italy 100 index has proven more resilient than any other sub-index of the Liv-ex 1000. 

A few newsletters ago, we talked about Italy becoming a top player in fine wine, rivalling France in terms of quality and value. 

In our annual report, we mentioned the trade count for Italian wine is up 17.6%, trade volume has risen 17.3%, and trade value has increased 9.8%.  

What’s more, the count of unique Italian brands traded has grown by 1.8%, and the range of unique wines (brand + vintage) has expanded by 11.3%, indicating a much broader interest in Italian vintages. 

This surge has been largely fueled by US buyers, with Italian wine purchases skyrocketing up an impressive 69.3% compared to 2023. 

In 2023, Piedmont was the strongest performer in Italy, but 2024 has been overwhelmingly dominated by Tuscany.  

Trade value for Tuscan wines has risen by 16.1% year-over-year, compared to a 5.2% decline for Piedmont.  

Tuscany’s performance highlights its growing appeal and the expanding diversity of Italian wines grabbing global attention. 

Italy is home to over 350 appellations and more than 100 IGT designations. 

Around 100 grape varieties are commonly used across the country, with hundreds more held in reserve, ready to be incorporated into blends at the winemaker’s discretion.  

Mastering Italian wine can take a lifetime. 

But that's exactly what holds my interest.  

It’s a challenge to seek out the best wines out there, but when we do, it reminds me just how much I love my job.  

Speaking of stand-out wines, Sassicaia, for example, is a true icon of Italian winemaking—renowned for its quality, craftsmanship and limited production.  

Their newest vintage is about to be released, and it’s already generating quite the buzz. 

If you want to be the first in line to secure an allocation, reach out now before it’s gone. 

As always, cheers!

Michael Doerr

Founder & CEO, Oeno Group

PS. Remember, the information provided here is our expert opinion and not a guarantee of any financial outcome. We encourage you to do your own research before making any financial decisions.