American whiskey is “pulling a Napa”

Welcome! 👋  

It was one of the most remarkable stories in history. 

And an opportunity of epic proportions for those in the know. 

Now, it’s happening again. 

Let me explain. 

French winemakers were outraged when Napa first came on the scene.  

How dare they!!!  

In the 1960s, Napa Valley, California, was barely a blip on the map compared to prestigious wine regions like Bordeaux and Burgundy. 

A group of daring California vintners, led by legends like Robert Mondavi, refused to be intimidated.

They planted grapes traditionally used in France but adapted their methods to the unique Californian climate and soil.   

The result?  

Cab Sabs that outperformed French wines at world-renowned competitions.  

The 1976 Judgment of Paris tasting, where California wines shockingly beat top French bottles, was a turning point.   

And the rest, as they say, is history. 

Napa turned the wine world upside down, putting California well and truly on the map for world-class wines. 

Now, wineries like Screaming Eagle have a nearly 30-year waiting list for their Cabernet Sauvignon. 

Here’s where it gets interesting. 

We’ve found a whiskey maker that’s getting ready to do the same thing and “pull a Napa.” 

And you don’t have to wait 30 years to get your hands on it.  

Stowloch - which means “holy water” - is made in Ozark Highlands, Missouri, and it’s one of the finest whiskeys I’ve ever tasted. 

I’m not alone in my thinking. 

Stowloch recently won Gold at the annual San Francisco World Spirits Competition and perfectly captures the essence of the 200-year history of Ozark Highlands distilling. 

We’ve partnered with Stowloch for over a year now, and it’s only just become available in the UK.   

I know because Oeno is the ONLY company carrying it.  

Looking at how the American whiskey market is dominating the market, I believe Stowloch could be the next Screaming Eagle and American whiskey the next “Napa.” 

A Sotheby’s auction in 2022 of Rare American whiskey has become the most valuable sale of its kind in history, with hundreds of lots making a total of $1.63 million – double its pre-sale estimate. 

Every barrel of American whiskey increases in value each year it is aged, and the industry is expected to grow globally from $1.47 trillion in 2019 to $1.75 trillion by the end of 2024. 

Now is the time to jump on board before everyone gets in on it.  

I want you to be ahead of the game.  

Which is why you can buy a cask - with us - today.  

And the best thing about it is that we’ve got a the first of its kind buy-back plan in place.  

Which means you’ve potentially got a profitable exit strategy in place before you buy - also a world first. 

(You can read all about here.)

Call us if you’d like to know more about Stowloch (or some of Napa’s finest wines including Screaming Eagle.) 

As usual, thanks for reading.  

I’m so glad you’re here.  

Cheers, 

Michael Doerr 

Founder & CEO, Oeno Group 

P.S  American whiskey overtook vodka to become the #1 spirit category by volume in the United States in 2021. That suggests a worldwide trend in the making.